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IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION IN THE SRI LANKAN BATIK INDUSTRY MGNDSK. Wijekoon 1, V. Kumaradeepan 2
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FROM INFLUENCE TO ENGAGEMENT: FACEBOOK INFLUENCERS AND CLOTHING BRAND ENGAGEMENT AMONG YOUTH IN WESTERN SRI LANKA Tanya Dissanayake 1, Thakshila Sajeewani 2
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AN EXPLORATION OF CONSUMER DIGITAL COMMUNITIES AND THEIR ENGAGEMENT IN ACHIEVING IDEALIZED BEAUTY STANDARDS H.M.U.S Hendeniya1, H.K.M. P Ranjith 2
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ETHNOCENTRISM MINDS AND LOCAL BRANDS: A STUDY ON CONSUMER ETHNOCENTRISM, ATTITUDES AND PURCHASE INTENTION IN MILK POWDER INDUSTRY IN SRI LANKA Hewa Katadige Maduwantha Pasidu Ranjith 1, Jayalathge Dinesh Tharanga Madhusanka 2,Sooriyapathi Madippuge Darshani Nuwanthika Jayawardane 3, Hewa Katadige Danuka Shehan Ranjith 4
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