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SRI LANKAN CONSUMER RESPONSES TOWARDS ONLINE BEHAVIOURAL ADVERTISING (OBA) ON FACEBOOK
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1-22 |
USAGE OF SOCIAL MEDIA USAGE AND CUSTOMER SATISFACTION AMONG STATE BANK CUSTOMERS IN SRI LANKA.
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22-33 |
INFLUENCE OF VIRTUAL BRAND PERSONALITY ON BRAND LOYALTY: WITH SPECIAL REFERENCE TO FINANCIAL LEASING INDUSTRY IN NORTH WESTERN PROVINCE, SRI LANKA
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33-61 |
IMPACT INSTAGRAM INFLUENCERS’ SOURCE CREDIBILITY ON CONSUMERS’ BUYING INTENTION: WITH SPECIAL REFERENCE TO THE FASHION INDUSTRY IN SRI LANKA
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33-74 |
THE PURCHASE INTENTIONS OF GREEN COSMETICS BY FEMALE CONSUMERS IN SRI LANKA - HEALTH VALUE AS A MEDIATOR
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75-98 |
CONTENT PROVIDERS’ ENGAGEMENT WITH MERCHANTS IN AFFILIATE MARKETING: A STUDY BASED ON SRI LANKAN TRAVEL AND TOURISM INDUSTRY
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99-125 |