Volume 07 No 1 - 2022

Cover Page

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MEASURING CONSUMERS’ ENVIRONMENTAL AWARENESS: DEVELOPMENT OF CONSTRUCTS AND MEASUREMENT SCALE ITEMS
DT Madhusanka 1, NHK Cooray 2, MADA Samali 3, YMWGPK Udurawana 4

1-17
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EFFECTIVENESS OF SOCIAL MEDIA ON PURCHASE INTENTION:WOMEN LED SMES IN NORTHERN PROVINCE OF SRI LANKA
Kumaradeepan,V

18-30
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KNOWLEDGE ABOUT RETAIL MARKETING MIX AMONG RETAIL HANDLOOM MARKETERS IN MARUTHAMUNAI
MBM. Ismail 1,ALMA. Shameem 2

31-43
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MARKETING STRATEGIES FOR EMPOWERING WELLNESS TOURISM IN THE POST COVID -19 PANDEMIC ERA IN SRI LANKA
Sivesan Sivanandamoorthy

44-66
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EMOTIONAL EXPERIENCE OF TRAVELERS IN NATURE-BASED TOURISM: A STUDY BASED ON NETNOGRAPHY
E.M.T.D. Ekanayake1, B.A.N. Eranda 2

67-85
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