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IMPACT OF 5Cs OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION: EVIDENCE FROM FINANCIAL SERVICES SECTOR IN SRI LANKA
K. M. Mubarak ¹, M. S. Ishar Ali ²

1-12
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IMPACT OF MARKETING STRATEGIES ON BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES IN SRI LANKA
S.A.F. Azra ¹, M.A.C. Salfiya Ummah ²

13-24
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IMPACT OF MARKETING COMMUNICATION ON UAE TOURIST’S PROPENSITY TO VISIT SRI LANKA
W.N.I. Fernando ¹,K. M. Mubarak ²

25-37
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STUDY ON THE INFLUENCE OF SOCIAL MEDIA PROMOTION ON DOMESTIC TOURISTS ARRIVALS TO SOUTHERN COASTAL AREA OF SRI LANKA
P.B.S.N. Kumara¹, T.M.C.D. Senarathna ²

38-43
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ANALYSIS OF THE POTENTIALS FOR PROMOTING SRI LANKA AS A WELLNESS TOURISM DESTINATION
Niluka Fonseka¹, Kottage Hasini Pavithra ²

44-52
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SERVICE QUALITY AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE BANKING SECTOR
P. T. Mohamed Niyas¹, M. S. Ishar Ali²

53-64
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