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IS IT SOCIAL MEDIA OR TRADITIONAL MEDIA? THAT INFLUENCE CONSUMER DECISION-MAKING IN TIMES OF PANDEMIC M. S. Ishar Ali 1
1-14 PDF
STUDY ON THE RELATIONSHIP BETWEEN DESTINATION PROMOTION FACTORS AND TOURISTS ARRIVALS TO SRI LANKA P.B.S.N. Kumara 1
15-21 PDF
GREEN MARKETING MIX AND CUSTOMER PURCHASE INTENTION: EVIDENCE FROM TOURIST HOTEL Ambalam Pushpanathan 1, Nishshanka Kalpa Dhananjani Silva 2
22-34 PDF
IMPACT OF VISUAL MERCHANDISING OF CLOTHING STORES ON IMPULSE BUYING BEHAVIOR Kaldeen Mubarak 1,Musthapha Mufeeth 2
35-43 PDF
WHAT FACTORS AFFECT CUSTOMER ADOPTION TOWARDS VIRTUAL BANKING? STUDY BASED ON WESTERN PROVINCE, SRI LANKA A.L.F. Ashfa 1, P.I.N. Fernando 2, U.A.S. Yapa 3
44-56 PDF
FACTORS INFLUENCING ON CUSTOMER USAGE OF ONLINE BANKING: FROM THE PERSPECTIVE OF TECHNOLOGY ACCEPTANCE AND THEORY OF REASONED ACTION MODELS Krishnapillai Jegatheesparan 1, Nadarajah Rajeshwaran 2
57-69 PDF
IMPACT OF SUPPLY CHAIN LINKAGES ON NON-FINANCIAL PERFORMANCE OF COMPANIES WITHIN BIYAGAMA BOI ZONE D.K.M.A. De Silva1, Sithy Safeena M.G.H2, Samsudeen Thowfeek Ahamed3
70-83 PDF