Volume 02 No 2 - 2017

Cover Page

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FACTORS AFFECTING CONSUMER CONFORMITY BEHAVIOR IN VIRTUAL COMMUNITIES; WITH SPECIAL REFERENCE TO GENERATION "Y" IN SRI LANKA
P.L.W.G.S.D. Piumali 1, D.T. Rathnayake 2

01-09
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INVESTIGATING THE FACTORS THAT INFLUENCE BRAND CHOICE OF HAIR DYE WITH SPECIAL REFERENCE TO WESTERN PROVINCE IN SRI LANKA
V.G. Pavani Lakshika 1, A. Malkanthie 2

10-17
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SENSITIVITY OF NON-PRICING STRATEGIES OF AIRLINE INDUSTRY IN PROMOTING TOURISM IN SRI LANKA (WITH SPECIAL REFERENCE TO INBOUND TOURIST PROMOTION IN SRI LANKA)
S. Siriwardena 1, D.A.C.Silva. 2

18-31
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