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A HOLISTIC FRAMEWORK FOR 5S SUSTAINABILITY IN JAFFNA URBAN COUNCIL: ECONOMIC, ECOLOGICAL AND SOCIAL DIMENSIONS
P. Kuganesan and S. Dilogini

1-14
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Determinants of Gen Y Consumers’ Purchase Intention for Household Electronic Appliances through Mobile Shopping Apps
M.S.H. Rathnasiri, T.K.A. Peiris and B.G.M.P. Sampath

15-41
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DIGITALIZATION AND SRI LANKAN APPAREL INDUSTRY: PROSPECTS AND CHALLENGES
H.G. Dhammika Jayarathna and B.A.N. Eranda

42-52
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STUDENT PERCEPTIONS OF FACEBOOK MARKETING IN HIGHER EDUCATIONS: A CASE STUDY OF THE UNIVERSITY OF JAFFNA, SRI LANKA
P. G. H. M. Laxman and S. Dilogini

53-68
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FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR A CONCEPT PAPER
B.Mayutharshan, V. Kumaradeepan and KHAN. Kumarasinghe

69-89
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