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THE MEDIATION EFFECT OF HUNGER MARKETING BETWEEN BRAND IMPRESSION,MEDIA PROMOTION, SCARCITY AND IMPULSE BUYING BEHAVIOUR: SPECIAL REFERENCE TO ONLINE SHOPPERS IN BATTICALOA DISTRICT
Miss. Aruljenthini Sivanathan¹, Mrs.Victoria Rossana Ragel ²

1-24
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Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals: A Dual Perspectives from MSMEs and Marketing Graduates in North Sri Lanka
Shivany, S

25-51
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FACTORS IMPACT OF FACEBOOK MEME MARKETING ON CONSUMERENGAGEMENT: WITH SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA
H.R.A. Viduranga¹, P.L.G.S.D. Piumali ²

52-83
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The Role of Customer Delight, Engagement, Experience and Place Identity on Revisit Intention in the Tourism Sector in the Western Province, Sri Lanka
S Nawanmini¹, L.V.R Ragel ²

84-102
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Factors Influencing the Usage of Mobile Self-Care Services of the Telecommunication Sector among Undergraduates in Sri Lanka
Jayasuriya. S.H.I.K

103-120
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