Volume 01 No 2 - 2016

Cover Page

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EXPLORING CUSTOMER BASED BRAND EQUITY: A STUDY AMONG THE TOURIST HOTELS IN THE EAST COAST OF SRI LANKA
Mohamed Ismal Mujahid Hilal 1 and Kaldeen Mohamed Mubarak 2

01-09
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A STUDY ON CUSTOMER'S E - SHOPPING BEHAVIOUR AND SATISFACTION: SPECIAL REFERENCE TO WORKING WOMEN IN CHENNAI
S.Tamilarasi 1 and R.Angayarkanni 2

10-17
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CONSUMER'S ATTITUDE TOWARDS GREEN PACKAGING: A STUDY ON TRINCOMALEE DISRICT
G. Madushanka 1 and V.R.Ragel 2

18-27
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AN EVALUATION OF COMMUNICATION NETWORK FOR THE PROMOTION OF JAPANESE INBOUND TOURISM IN SRI LANKA
D.A.C. Suranga Silva 1

28-35
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