Professor Vanessa Ratten

Keynote Speaker

Associate Professor, Entrepreneurship Entrepreneurship Innovation & Marketing Associate Professor of Entrepreneurship a in the Department of Management, La Trobe Business School at La Trobe University, Melbourne, Australia

Associate Editor of the Journal of Small Business & Entrepreneurship, the Journal of Family Business Management and the Global Business and Organizational Excellence journal. Vanessa Ratten is an Associate Professor of Entrepreneurship a in the Department of Management, La Trobe Business School at La Trobe University, Melbourne, Australia. She is the Program Director of the Masters of Management course. She teaches Entrepreneurial Business Planning, Managing Innovation in Organisations, Corporate Venturing, Analyse & Ideate and Entrepreneurship. She has previously been on the business faculty of AACSB accredited universities including Duquesne University (Pittsburgh, USA), the University of Queensland, Queensland University of Technology and Deakin University. She has a PhD from the UQ Business School at the University of Queensland, which focused on the role of organisational learning in an alliance context in the Information and Communication Technology industry. Her teaching interests focus on entrepreneurship and innovation. Vanessa enjoys teaching and seeing her students reach their full potential. She has over twenty years experience teaching a wide variety of undergraduate, postgraduate, MBA and executive level subjects. This includes subjects delivered in a weekly face to face mode, online, blended and intensive mode. She has published 2 textbooks related to her teaching expertise including "Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship" (Springer) and Managing Innovation in Organisations: Fostering an Entrepreneurial Approach" (Springer)

Prof. N. Jayantha Dewasiri

Guest Speaker

Prof. Dewasiri N. Jayantha is a Professor attached to the Department of Accountancy and Finance, Sabaragamuwa University of Sri Lanka.

He also serves as the Honorary Secretary/ Chairman – Education and Research at the Sri Lanka Institute of Marketing. He holds a Doctor of Philosophy in Finance from the University of Colombo, MS.c in Applied Finance and a Postgraduate Diploma from the University of Sri Jayewardenepura, BA (Hons) in Business from the Glyndwr University, UK. Further, He is a member of the Sri Lanka Institute of Marketing, Chartered Institute of Marketing, a Fellow Member of the Chartered Management Institute, and a Certified Management Accountant. After serving 17 years in the industry, he joined academia and he is a pioneer in applying triangulation research approaches in the management discipline. He is currently serving as the Co-Editors-in-Chief of the South Asian Journal of Marketing published by Emerald Publishing, Senior Associate Editor of the FIIB Business Review published by SAGE Publishing, Managing Editor of the South Asian Journal of Tourism and Hospitality published by the Faculty of Management Studies.
He has been awarded for research excellence several times, including the University of Michigan International Mixed Methods Scholarship Award, Grand Winner of the IIARI Luminary Award (2021) in Asia for Research Excellence, Grand Winner of the Deans Award for Research Excellence at the Faculty of Management Studies, the Sabaragamuwa University of Sri Lanka for 2021, and several best paper awards at the conferences. He has published extensively in top-tier research journals, including Managerial Finance, Qualitative Research in Financial Markets, Journal of Public Affairs, International Journal of Qualitative Methods, etc. He is the main contributor of the introductory team of the Data Triangulation approach to the finance discipline. Recently, he has been accredited as a Fellow Chartered Manager (FCMI CMgr) by the Chartered Institute of Management, UK. Considering his valuable contribution to research and academia, Emerald Publishing, UK has appointed him as the Brand Ambassador for its South Asian region.

Professor Teerooven Soobaroyen

Valedictory Speaker

Department of Accounting, University of Essex, United Kingdom

Teerooven's research focuses on the interplay between accounting, accountability and governance. His work considers diverse empirical settings such as companies in developing/emerging economies, corporate foundations, public sector, charities, non-governmental organisations and higher education institutions. Teerooven has held academic positions at the University of Mauritius, Aberystwyth University, and the University of Southampton. He has taught accounting at undergraduate and at Masters/MBA level and has supervised to completion fourteen PhD students. He has held various external examining positions for taught programmes and is currently the MBA external examiner for the Open University of Mauritius. He has also been a PhD external examiner for a number of UK and overseas institutions. He headed the Accounting Department at Southampton Business School and the Accounting Group at the University of Essex. From July 2021, he is the Deputy Dean for Partnerships at the University of Essex. Teerooven has been President (2020-2022) of the British Accounting and Finance Association (www.bafa.ac.uk) and Immediate Past President of the African Accounting and Finance Association (www.aafassociation.com). He is an Associate Editor of the Journal of Accounting in Emerging Economies and Sustainability Accounting, Management and Policy Journal (SAMPJ). He is editorial board member of Accounting, Auditing and Accountability Journal, Accounting Forum, Journal of Public Budgeting, Accounting and Financial Management, Critical Perspectives on Accounting, African Accounting and Finance Journal and Comptabilité, Contrôle et Audit (Accounting, Auditing and Control). He has acted as a reviewer for a number of internationally recognised journals and was one of the guest editors for a special issue of the Journal of Accounting in Emerging Economies on 'Accounting and Governance in Africa' and for a special issue of Sustainability Accounting, Management and Policy Journal (SAMPJ) on Emerging and Developing Countries. He is currently guest editing an issue of Journal of Public Budgeting, Accounting and Financial Management on Publicness, Accounting & Budgeting in Emerging Economies emerging-economies) and a special issue of Accounting Forum on Non-financial Reporting Regulation: Role, Process and Consequences.

Conferene Team

Dr. (Mrs.) Sithy Safeena MG. Hassan

Conference Chair

Dr. MAC. Salfiya Ummah


Mr. M. Farwis


Conference Chair            – Dr. (Mrs.) Sithy Safeena MG. Hassan, Dean/ FMC
Coordinator                     – Dr. MAC. Salfiya Ummah
Secretary                           - Mr. M. Farwis
Treasurer                        - Mr. M. Siraji

Conference organizing committee

1. Advisory and Scientific Committee

  1. Prof. Dr. A. Rameez / Vice Chancellor, SEUSL
  2. Dr. (Mrs.) Sithy Safeena MG. Hassan, Dean/ FMC and conference Chair
  3. Dr. MAC. Salfiya Ummah, Coordinator/ 11th AIRC
  4. Secretary   - M. Farwis/ The Secretary/ 11th AIRC
  5. Prof. Dr. MBM. Ismail, Head/ Marketing Management
  6. Prof. Dr. AMM. Mustafa, Head/ Management
  7. Prof. S. Sabaraz Nawas, Head/ Management and Information Technology
  8. Dr. A. Haleem, Head/Accountancy and Finance
  9. Prof. Dr. FHA. Rauf
  10. Prof. Dr. AL. Abdul Rauf
  11. Prof. Dr. A. Jahfer
  12. Prof. Dr. MIM. Hilal
  13. Prof. Dr. S. Gunapalan
  14. Prof. Dr. KM. Mubarak
  15. Prof. Dr. Thowfeek

2. Editorial board

Editor in Chief - Dr. MAC. Salfiya Ummah
Associate Editor – M.Farwis
Co-Editorial members:

  1. Prof. Dr. MIM. Hilal
  2. Dr. MCA. Nasar
  3. Mr. ALMA. Shameem
  4. Mrs. Sareena UMA. Gaffoor
  5. Dr. A. Ilmudeen
  6. Prof. Dr. KM. Mubarak
  7. Dr.I Raisal
  8. Dr. (Mrs.) Sulaihabeevi Athambawa

Managing Editor: Library Mr. AM. Nahfees/ Senior Assistant Librarian

3. Editorial Advisory Board:

  1. Prof. Dr. A. Rameez / Vice Chancellor, SEUSL
  2. Prof. Dr. FHA. Rauf / Department of Management, SEUSL
  3. Prof. Dr. Abdul Rauf / Department of Accountancy & Finance, SEUSL
  4. Prof. Dr. MH. Thowfeek / Department of Management & Information Technology, SEUSL
  5. Mr. MM. Shiraj, Chief Editor/ Journal of Management, SEUSL
  6. Prof. Dr. MBM. Ismail, Chief Editor/ Journal of Marketing, SEUSL
  7. Dr. MBM. Irshad, Chief Editor/ Journal of Information System and Information Technology, SEUSL
  8. Mrs. Sareena UMA. Gaffoor, Chief Editor/ Journal of Human Resource Management, SEUSL
  9. Prof. MM. Mustafa, Chief Editor/ Journal of Management and Economics, SEUSL
  10. Ms. MF. Rashida, Associate Editor/ Journal of Business Economics, SEUSL
  11. Prof. Dr. Ferdous Asam. Senior Lecturer, Management and Science University, Malaysia
  12. Dr. P.Arunachalam, Professor, Department of Applied Economics, Cochin University of Science and Technology (CUSAT) ,Cochin – 682022, Kerala, India.
  13.  Prof.  Dr Tharusha Gunaratna, Chair Professor in Accounting, University of Colombo
  14. Prof Dr Rozan Ajward, Porfessor in Accounting, University of Sri Jayawardanapura.
  15. Prof. Dr. S. Sivarajasingham, Professor in Economics, University of Peradeniya
  16. Prof. Dr. S. Santhiraseharam, Professor in Economics, University of Jaffna
  17. Prof. Dr Jayantha Dewasiri, Professor in Finance, Sabragamuwa University of Sri Lanka

4. Track Coordinators:

Accounting & Finance in Crisis Recovery     : Dr. MCA. Nasar
Marketing and Strategic development            : Mr. ALMA. Shameem         
Human Resource Management                       : Mrs. Sareena UMA. Gaffoor
Information Technology and Digitalization   : Dr. A. Ilmudeen
Entrepreneurship and Innovation                   : Dr. I.Raisal
Business Economics                                       : Prof. Dr. AMM.Mustafa
Management & Organizational Behavior       : Dr. Sulahabeevi Athambawa
Tourism & Hospitality Management  : Prof. Dr. KM. Mubarak        `                                              

5. Organizing Committee

a. Event Management
1. Mr. MM. Shiraj
2. Mrs. Sareena UMA. Gaffoor
3. Dr. AM. Inun Jariya
4. Ms. ARF. Thafani

b. Designing and printing
1. Dr. ALM. Iyoobkan
2. Mr. MM. Shiraj
3. Mr. AJM. Hasmy
4. Ms. M.I.F Nihla

c. Food & Logistics
1. Mr. M. Siraji
2. Mr. AL. Sarivudeen
3. Mr. ARM. Anzar
4. Mr. TL. Sakeer Ussain

d. Technical arrangement
1. Dr. MBM. Irshad
2. Mrs. SM. Murshidha
3. Ms. MACN. Safana
4. Mrs. MF.Rashida

6. Conference Promotion (INTERNATIONAL/ LOCAL):

  1. Prof. Dr. Abdul Rauf
  2. Prof. Dr. MBM. Ismail
  3. Prof. Dr. A. Jahfer
  4. Prof. Dr. AMM. Mustafa
  5. Prof. Dr. MIM. Hilal
  6. Prof. Dr. S. Gunapalan
  7. Dr. MBM. Amjath
  8. Mr. MIM. Hussain Ali
  9. Mr. MIM. Riyath
  10. Ms. MBM. Sanjeetha

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