Academic Staff - FMC

Mr. ALMA. Shameem

Senior Lecturer in Marketing Management
Dept. of Management
Faculty of Management and Commerce



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Mr. ALMA. Shameem
Designation Senior Lecturer in Marketing Management
Department / Unit Dept. of Management
Faculty Faculty of Management and Commerce
Tp
Mobile +94 77 7104948
Skype / WhatsApp # | #
Email alma_shameem@seu.ac.lk, almashameem@gmail.com,
  • MBA (CBO)
  • MSc in OM (UPDN)
  • BBA (Hons.) Spl. Mktg. (SEUSL)
  • MAAT
  • MSLIM
  • PG Dip. in CR and PP (UoB-UK)
  • Marketing Management
  • Brand Management
  • Consumer Behavior
  • Strategic Marketing Management
  • Marketing Environment
  • Marketing Information System
  • Business to Business and Service Marketing
  • International Marketing
  • Banker Customer Relationship
  • Principles of Management
  • Strategic Management
  • Ethnic Cohesion and Peace Building
Service Quality, Internal Marketing, Consumer Psychology, Strategic Management & Peace and Conflict Issues.
  • Reviewer (2011) for the Journal of Management, Published by South Eastern University of Sri Lanka
  • Reviewer (2012) for the Journal of Business Studies, Published by University of Jaffna, for paper entitled 'Relationship between brand preference and brand association towards hospital'.
  • Reviewer (2011) for Vavuniya Campus Annual Research Session, Organized by Vavuniya Campusof the University of Jaffna, held on 16th November 2011
  • Reviewer (2011) for International Symposium, Organized by South Eastern University of Sri Lanka, held on 19th - 21st February 2011
  • Reviewer (2011) for Annual Research Session, Organized by Eastern University, held on 01st - 2nd December 2011
  • Reviewer (2012) for Annual Research Conference, Organized by Faculty of Management and Commerce South Eastern University of Sri Lanka,, held on 09th - 10th April 2012
  • Reviewer (2012) for Jaffna University International Research Conference (JUICE),Organized by University of Jaffna, held on 20th July 2012
  • Reviewer (2013) for International Symposium, Organized by South Eastern University of Sri Lanka, held on 06th - 07th July 2013
  • Reviewer (2014) for International Symposium, Organized by Organized by Faculty of Islamic Studies and Arabic Language, South Eastern University of Sri Lanka, held on 5th January 2014.
  • Reviewer (2014) for Annual Research Conference, Organized by Faculty of Management and Commerce South Eastern University of Sri Lanka,, held on 17th January 2014
  • Reviewer (2016) for 4th International Conference, Organized by Eastern University of Sri Lanka, held on 10th - 11th March 2016
  • Reviewer (2016) for 5th Annual International Research Conference, organized by Faculty of Management and Commerce South Eastern University of Sri Lanka, held on 12th March 2016.
  • Shameem,ALMA. and Silva,S.D (2012), The Role of Entrepreneurs in Conflict Transformation: A case study in South Eastern Sri Lanka, Sankhya: International Journal of Management and Technology, Sai Ram Institute of Management Studies, India, ISSN 0975-3915.
  • Ismail, MBM, Shameem, ALMA. and Riswan, A (2015), The Impact of Marketing Mix on Customer Satisfaction towards Laptop Industry, PIJCMR: Primax International Journal of Commerce and Management Research, Primax Commerce and Management Research Academy, India, ISSN 2321- 3604.
  • Shameem, ALMA. and Hasbullah.S.H. (2009), 'Resettlement Scheme for the Displaced of Oulvil Harbour: Recovery or Renewing Crisis?', Paper presented at Sri Lanka Conference on Peace and Development, Organized by International Centre for Ethnic Studies (ICES) and University of Peradeniya, held on 23rd - 25th August 2009.
  • Shameem, ALMA. (2011), 'Displacement, Resettlement, and Development- Interrelation and Contradictions: A Case from Ampara District of Sri Lanka', Paper published in abstract form at Young Scientists Forum Symposium, Organized by Young Scientists Forum (YSF) and National Science and Technology Commission (NASTEC), held on 27th of January 2012.
  • Shameem, ALMA. and Silva,S.D (2011), 'An assessment of the role of business entrepreneurs in conflict Transformation - A Case Study of South Eastern Sri Lanka', Paper presented at 1st International Symposium, Organized by South Eastern University of Sri Lanka, held on 19th - 21st April 2011.
  • Shameem, ALMA. and Ahamed, S.T. (2011), 'The Role of business community in the business Environment: Through the lens of corporate social responsibility', Paper presented at 1st International Symposium, Organized by South Eastern University of Sri Lanka, held on 19th - 21st April 2011.
  • Shameem, ALMA. and Rooly,R. (2011), 'A Global Climate Change: A Business Strategy Perspective', Paper presented at International Conference, Organized by University of Annamalai- India, held on 28th - 30th July 2011.
  • Shameem, ALMA. (2011), 'The Entrepreneurs' Sustainable Network Approach: A Way to Improve the Multi Ethnic Business and Social Relationship in the Post Conflict Context', Paper presented at International Conference, organized by Sai Ram Institute of Management Studies, India, held on 22nd - 23th September 2011.
  • Shiraj,M.M.and Shameem, ALMA. (2011), 'Barcode Enabled Inventory Management System for Successful Pharmaceutical Business Organization. Are You Ready for It?' Paper published as full paper form at International Conference, organized by Sai Ram Institute of Management Studies, India, held on 22nd - 23th September 2011, Published by Masilamani Pathippagam, India, ISBN 978-81-81974-00-1.
  • Shameem,ALMA. and Silva,S.D (2012), The Role of Entrepreneurs in Conflict Transformation: A case study in South Eastern Sri Lanka, Sankhya: International Journal of Management and Technology, Sai Ram Institute of Management Studies, India, ISSN 0975-3915.
  • Shiraj.M.M.and Shameem, ALMA. (2013), 'An Evaluation of Potential Adoption of Web based Marketing in Hotel Industry - A case study of Arugambay Based Hotels', Paper presented at International Conference, Organized by South Eastern University of Sri Lanka, held on 06thh - 07th July 2013.
  • Shiraj, M.M. ,Shameem, ALMA.,and Sabraz S.N. (2013), 'Comparative Study on Customer Satisfaction of Islamic and Conventional Banking in Sri Lanka' Paper presented at International Symposium, Organized by Faculty of Islamic Studies and Arabic Language, South Eastern University of Sri Lanka, held on 5th January 2014.
  • Shameem, ALMA. (2014), 'Marketing of Financial Institutions in Eastern Part of Sri Lanka: Emerging Opportunities, Challenges, and Strategies', Paper presented at Kuala Lumpur International Business, Economics and Law Conference 4, Organized by ZR Resources in collaboration with Tourism Malaysia, held on 31st May - 1st June 2014.
  • Ismail, MBM, Shameem, ALMA. and Riswan, A (2015), The Impact of Marketing Mix on Customer Satisfaction towards Laptop Industry, PIJCMR: Primax International Journal of Commerce and Management Research, Primax Commerce and Management Research Academy, India, ISSN 2321- 3604.
  • Shameem, ALMA. (2016), 'Factors Influencing on Consumer Satisfaction in Hotel Industry: A Post War Evaluation', Paper presented at Tourism Leaders Summit and International Symposium on Tourism Economics and Hotel Management, Organized by Alumni Association of Tourism Economics and Hospitality Management, University of Colombo, held on 28th September 2016, ISBN: 978 955 3957 01 6
  • Shameem, ALMA. (2016), 'Religious Principles as Marketing Strategies: Critical Evaluation of their Applications and Impacts on Financial Institutions in South Eastern Part of Sri Lanka', Paper presented at 5th International Research Conference on Humanities and Social Sciences, Organized by Faculty of Humanities and Social Sciences, University of Sri Jayawardenepura, held on 10th - 11th November 2016, ISSN: 2279 2309
  • Shameem, ALMA. (2016), 'Influence of Seven Ps on Customer Satisfaction in Hotel', Paper presented at 7th International Conference on Business and Information, Organized by Faculty of Commerce and Management Studies, University of Kelaniya, held on 19th November 2016.
  • Shameem, ALMA. (2016), 'Marketing Chain Analysis of Rice Production in Ampara District' Eastern Part of Sri Lanka', Paper presented at International Postgraduate Conference, Organized by Faculty of Graduate Studies, University of Kelaniya, held on 08th - 09th December 2016.
  • Shameem, ALMA. (2017), 'A Religious Based Perspective of Cross Cultural Study on Attitudes towards Advertisements', Paper presented at International Conference on Advanced Marketing, Organized by The International Institute of Knowledge Management and Faculty of Commerce and Management Studies, University of Kelaniya, held on 26th - 27th January 2017, ISBN: 978 955 4903 67 8
  • Shameem,ALMA. (2011), 'Holistic Marketing', A Paper published as full paper form on Sri Lankan Marketer, Published by Sri Lanka Institute of Marketing, pp.62-23.
  • Shameem,ALMA. (2013), 'Readability Statistics', A Paper published as full paper form on Certified Management Accountant, Published by Institute of Certified Management Accountants of Sri Lanka,pp.62-23.
  • Shameem,ALMA. (2013),'The Concept of Business Village in Sri Lankan Universities', A Paper published as full paper form on Athirvu Magazine, Published by University Students' Union, South eastern University of Sri Lanka, pp.92-94.
  • Shameem,ALMA. (2013), The concept of Business village in Sri Lankan Universities, An Article published on Daily News, 2013.03.19
  • Best Paper Award at International Conference, Organized by University of Annamalai - India, held on 28th -30th July 2011, for paper entitled 'A Global Climate Change: A Business Strategy Perspective'
  • Commonwealth Professional Fellowship
  • MSLIM - Ordinary Member (Life) of Sri Lanka Institute of Marketing.
  • MAAT - Member of the Association of accounting Technicians of Sri Lanka
  • YSF - Member of Young Scientists Forum – National Science & Technology Commission
Conducted
  • Workshop, Problem Solving and risk Management for Undergraduates Department of Social Science, 22nd March 2009
  • Workshop, New Paradigms in Organization and Job fair for Undergraduates IRQUE Project, SEUSL, 05th August 2009
  • Workshop, Customer Relationship Management for Managers People's Bank, 25th February 2010
  • Seminar, Marketing Management Undergraduates for External Degree Program Faculty of Management and Commerce, 21st November 2010
  • Seminar, Strategic Management Undergraduates for External Degree Program Faculty of Management and Commerce, 05th December 2010
  • Workshop, Conflict Transformation and Peace Building for 2nd Year Undergraduates Career Guidance Unit, 21st September 2011
  • Seminar, Strategic Management Undergraduates for External Degree Program Faculty of Management and Commerce, 12th February 2012
  • Seminar, Strategic Management Undergraduates for External Degree Program Faculty of Management and Commerce, 15th April, 13th May, 10th June, 15th July, 12th August, 2012
  • Seminar, Management and Entrepreneurial Skills Undergraduates for External Degree Program Faculty of Management and Commerce, 03rd March 2013
  • Seminar, Strategic Management Undergraduates for External Degree Program Faculty of Management and Commerce, 24th March 2013
  • Training Program, Marketing financial products Bankers Centre for External Degree and Professional Learning, 12 February 2013
  • Short Course, Managing conflict at work place for 2nd, 3rd & Final Year Students From All Faculties Career Guidance Unit ,31st August 2013
  • Training Program, Career Guidance System in the University for the New University Entrants Undergraduates Ministry of Higher Education, 2014
  • Seminar, Student Centered Learning for Undergraduate, Faculty of Islamic Studies and Arabic Language, SEUSL,2014
  • Seminar, Strategic Management for Undergraduates - External Degree Program, Faculty of Management and Commerce, SEUSL, 2014
  • Training, Career Lead for Undergraduates, Faculty of Management and Commerce, SEUSL, 2015
  • Seminar, Soft Skills and Career Development for Undergraduates - External Degree Program, Faculty of Management and Commerce, SEUSL, 2016
  • Youth Development Programme, Marketing Yourself for Youth, UNDP Sri Lanka, 2015-2016.


Participated
  • Contemporary Social Issues at Sri Lanka Faculty of Arts and Culture, South Eastern University of Sri Lanka ,16thSeptember 2003
  • Trends and future scenarios of higher education and professional development at Staff Development Unit, University of Kelaniya ,21st May 2004
  • Enhancing teaching competencies at staff development unit, University of Kelaniya ,18th June 2004
  • Enhancing counseling competencies at Staff Development Unit, University of Kelaniya ,19th November 2004
  • Being more effective in the administration / management roles at Staff Development Unit, University of Kelaniya ,11th December 2004
  • Development of educational video materials for self learning at Staff Development Centre of the Educational Technology Division, The Open University ,1st March 2004
  • Islamic banking and financial system at South Eastern University of Sri Lanka and The International Islamic University Pakistan ,12th December 2004
  • Social harmony under the theme of peace and reconciliation at South Eastern University of Sri Lanka ,25th April 2005
  • Information Technology at Staff Development Centre, South Eastern University of Sri Lanka and Faculty of Engineering, University of Peradeniya ,29th September 2005
  • Statistics for Research at Staff Development Centre, South Eastern University of Sri Lanka ,14th February 2006
  • Research techniques, scientific and report writing, research project proposal preparation and grant application and procedures for registration and progressing with PhD degrees at Research promotion Centre, University of Peradeniya ,4th March 2006
  • Enhancing research competencies at Staff Development Unit, University of Kelaniya ,26th January 2007
  • Distance learning development, implementation and capacity building at Faculty of Science, Staffordhire University ,26th November 2007
  • Using new information and communication technology at Staff Development Unit, University of Kelaniya ,18th September 2008
  • Quality related issues in higher education Quality Assurance and Accreditation Council at South Eastern University of Sri Lanka ,11th October 2008
  • Innovative and interactive teaching methods Quality Assurance and Accreditation Council at South Eastern University of Sri Lanka ,24th December 2008
  • Outcomes based curriculum revision in higher education Quality Assurance and Accreditation Council at South Eastern University of Sri Lanka ,16th February 2009
  • Statistical software for research methodology at Staff Development Centre, South Eastern University of Sri Lanka ,24th December 2010
  • Global education strategy for business and technology at Sai Ram Institute of Management Studies ,26th July 2011
  • Management Training Program at Dhaanish Ahmed College of Engineering and Management ,17th April 2012
  • Career guidance counselors and academic career guidance advisors in universities The standing Committee on Career Guidance and Students Welfare at University Grants Commission ,5th December 2012
  • Data analysis using R, RStudio& commander at Staff Development Centre, South Eastern University of Sri Lanka ,3rd August 2013
  • Modern teaching methodology and the excellence in university teaching at Mustafa International University, Iran ,25th September 2013.
  • How to cut down unnecessary medical bills by practicing healthy lifestyle in Islamic Way? at Staff Development Centre, South Eastern University of Sri Lanka ,06th January 2014
  • Curriculum Development Issues at Department of Management Under QIG / BBA/ HETC Project ,6th March 2014
  • Multivariate Data Analysis at Board of Study in Biostatistics, PGIA, University of Peradeniya ,10th - 12th March 2014
  • Brainstorming with External Stakeholders for Curriculum Development of BBA Programme at Department of Management Under QIG / BBA/ HETC Project, Faculty of Management and Commerce, South eastern University of Sri Lanka, 18th September 2014
  • Introducing a New Degree Programme on Bachelor of Science in Entrepreneurship at Department of Management Under QIG / BBA/ HETC Project, Faculty of Management and Commerce, South eastern University of Sri Lanka, 16th October 2014
  • Virtual Learning at Department of Management Under QIG / BBA/ HETC Project, Faculty of Management and Commerce, South eastern University of Sri Lanka, 25th - 27th October 2014
  • Research Methodology at Research and innovation Center, South eastern University of Sri Lanka, 1st - 2nd November 2014
  • Management Training Programme at International College of Yaysasan Melaka, 16th - 22nd February 2015
  • E Learning to Academic and Other Supportive Staff at South eastern University of Sri Lanka, 27th - 28th July 2015
  • Short Course Training on Management Skills at Faculty of Business and Accountancy, University of Malaya, 21st - 28th February 2016
  • Scientific Research: Planning, Implementation and Dissemination at General Research Committee and Sri Lanka Association for Advancement of Science, 22nd September 2016

2012

  • Volunteer Students' Counselor
  • Sub warden
  • Academic Coordinator
  • Subject Coordinator / Marketing Management
  • Chief Editor for the Journal of Management
  • Coordinator for the Industrial Training
  • Academic Career Guidance Adviser for Career Guidance Unit
  • Academic Warden (Male Hostels)
  • Students Counselor
  • Coordinator for Entrepreneurship and Career Cell
  • Acting Coordinator for Postgraduate Degree Programme, Faculty of Management Commerce.
  • Acting Head
  • Proctor
  • Member of Board of Management - Postgraduate Progarm, Faculty of Management and Commerce.
  • Grant Coordinator for QIG / BBA / FMC HETC Project
  • Mentor
  • Academic Counselor
  • Senate Member
  • Director / Operations Technical Secretariat (OTS), HETC Project
  • Coordinator for Strategic Planning, Implementation and Monitoring
  • Coordinator for University Business Linkage (UBL Cell)
  • Treasurer – Teachers' Association of South Eastern University of Sri Lanka (TASEU)

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