Academic Staff - FMC

Mr. ALMA. Shameem

Senior Lecturer in Marketing Management
Dept. of Management
Faculty of Management and Commerce



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Mr. ALMA. Shameem
Designation Senior Lecturer in Marketing Management
Department / Unit Dept. of Management
Faculty Faculty of Management and Commerce
Tp
Mobile +94 77 7104948
Skype / WhatsApp # | #
Email alma_shameem@seu.ac.lk, almashameem@gmail.com,
  • MBA (Col.)
  • BBA (Hons.) Spl. Mktg. (SEUSL)
  • MAAT
  • MSLIM
  • PG Dip. in CR and PP (UoB-UK)
  • Marketing Management
  • Brand Management
  • Consumer Behavior
  • Strategic Marketing Management
  • Marketing Environment
  • Marketing Information System
  • Business to Business and Service Marketing
  • International Marketing
  • Banker Customer Relationship
  • Principles of Management
  • Strategic Management
Service Quality, Internal Marketing, Consumer Psychology, Strategic Management & Peace and Conflict Issues.
  • Reviewer (2011) for the Journal of Management, Published by South Eastern University of Sri Lanka
  • Reviewer (2012) for the Journal of Business Studies, Published by University of Jaffna, for paper entitled 'Relationship between brand preference and brand association towards hospital'.
  • Reviewer (2011) for Vavuniya Campus Annual Research Session, Organized by Vavuniya Campusof the University of Jaffna, held on 16th November 2011
  • Reviewer (2011) for International Symposium, Organized by South Eastern University of Sri Lanka, held on 19th<> -21st February 2011
  • Reviewer (2011) for Annual Research Session, Organized by Eastern University, held on 01st- 2nd December 2011
  • Reviewer (2012) for Annual Research Conference, Organized by Faculty of Management and Commerce South Eastern University of Sri Lanka,, held on 09th -10th April 2012
  • Reviewer (2012) for Jaffna University International Research Conference (JUICE),Organized by University of Jaffna, held on 20th July 2012
  • Reviewer (2013) for International Symposium, Organized by South Eastern University of Sri Lanka, held on 06th -07th July 2013
  • Reviewer (2014) for International Symposium, Organized by Organized by Faculty of Islamic Studies and Arabic Language, South Eastern University of Sri Lanka, held on 5th January 2014.
  • Reviewer (2014) for Annual Research Conference, Organized by Faculty of Management and Commerce South Eastern University of Sri Lanka,, held on 17th January 2014
  • Shameem, ALMA. and Hasbullah.S.H. (2009), 'Resettlement Scheme for the Displaced of Oulvil Harbour: Recovery or Renewing Crisis?', Paper presented at Sri Lanka Conference on Peace and Development, Organized by International Centre for Ethnic Studies (ICES) and University of Peradeniya, held on 23rd -25thAugust 2009.
  • Shameem, ALMA. (2011), 'Displacement, Resettlement, and Development- Interrelation and Contradictions: A Case from Ampara District of Sri Lanka', Paper published in abstract form at Young Scientists Forum Symposium, Organized by Young Scientists Forum (YSF) and National Science and Technology Commission (NASTEC), held on 27thof January 2012, pp - 40.
  • Shameem, ALMA. and Silva,S.D (2011), 'An assessment of the role of business entrepreneurs in conflict Transformation - A Case Study of South Eastern Sri Lanka', Paper presented at 1stInternational Symposium, Organized by South Eastern University of Sri Lanka, held on 19th-21stApril 2011.
  • Shameem, ALMA. and Ahamed, S.T. (2011), 'The Role of business community in the business Environment : Through the lens of corporate social responsibility', Paper presented at 1stInternational Symposium, Organized by South Eastern University of Sri Lanka, held on 19th-21stApril 2011.
  • Shameem, ALMA. and Rooly,R. (2011), 'A Global Climate Change: A Business Strategy Perspective', Paper presented at International Conference, Organized by University of Annamalai- India, held on 28th-30thJuly 2011.
  • Shameem, ALMA. (2011), 'The Entrepreneurs' Sustainable Network Approach: A Way to Improve the Multi Ethnic Business and Social Relationship in the Post Conflict Context', Paper presented at International Conference, Organized by Sai Ram Institute of Management Studies, India, held on 22nd -23thSeptember 2011.
  • Shiraj,M.M.and Shameem, ALMA. (2011), 'Barcode Enabled Inventory Management System for Successful Pharmaceutical Business Organization. Are You Ready for It?' Paper published as full paper form at International Conference, Organized by Sai Ram Institute of Management Studies, India, held on 22nd -23thSeptember 2011, Published by Masilamani Pathippagam, India, pp.637-642, ISBN 978-81-81974-00-1.
  • Shameem,ALMA. and Silva,S.D (2012), The Role of Entrepreneurs in Conflict Transformation: A case study in South Eastern Sri Lanka, Sankhya: International Journal of Management and Technology, Sai Ram Institute of Management Studies, India,pp.79-86, ISSN 0975-3915.
  • Shiraj.M.M.and Shameem, ALMA. (2013), 'An Evaluation of Potential Adoption of Web based Marketing in Hotel Industry – A case study of Arugambay Based Hotels', Paper
  • presented at International Conference, Organized by South Eastern University of Sri Lanka, ,held on 06th-07thJuly 2013.
  • Shiraj,M.M.,Shameem, ALMA.,and Sabraz S.N. (2013), 'Comparative Study on Customer Satisfaction of Islamic and Conventional Banking in Sri Lanka' Paper presented at International Symposium, Organized by Faculty of Islamic Studies and Arabic Language, South Eastern University of Sri Lanka, held on 5thJanuary 2014.
  • Shameem, ALMA. (2014), 'Marketing of Financial Institutions in Eastern Part of Sri Lanka: Emerging Opportunities, Challenges, and Strategies', Paper presented at Kuala Lumpur International Business, Economics and Law Conference 4, Organized by ZR Resources in collaboration withTourism Malaysia, held on 31stMay - 1stJune 2014.
  • Shameem,ALMA. (2011), 'Holistic Marketing', A Paper published as full paper form on Sri Lankan Marketer, Published by Sri Lanka Institute of Marketing,pp.62-23.
  • Shameem,ALMA. (2013), 'Readability Statistics', A Paper published as full paper form on Certified Management Accountant, Published by Institute of Certified Management Accountants of Sri Lanka,pp.62-23.
  • Shameem,ALMA. (2013),'The Concept of Business Village in Sri Lankan Universities', A Paper published as full paper form on Athirvu Magazine, Published by University Students' Union, South eastern University of Sri Lanka, pp.92-94.
  • Best Paper Award at International Conference, Organized by University of Annamalai- India, held on 28th -30th July 2011, for paper entitled 'A Global Climate Change: A Business Strategy Perspective'
  • Commonwealth Professional Fellowship
  • MSLIM - Ordinary Member (Life) of Sri Lanka Institute of Marketing.
  • MAAT - Member of the Association of accounting Technicians of Sri Lanka
  • Workshop, Problem Solving and risk Management Undergraduates Department of Social Science 22nd March 2009
  • Workshop, New Paradigms in Organization and Job fair Undergraduates IRQUE Project, SEUSL 05th August 2009
  • Workshop, Customer Relationship Management Managers People's Bank 25sup>th February 2010
  • Seminar, Marketing Management Undergraduates - External Degree Program Faculty of Management and Commerce 21st November 2010
  • Seminar, Strategic Management Undergraduates - External Degree Program Faculty of Management and Commerce 05sup>th December2010
  • Workshop, Conflict Transformation and Peace Building 2nd Year Undergraduates Career Guidance Unit 21st September 2011
  • Seminar, Strategic Management Undergraduates - External Degree Program Faculty of Management and Commerce 12sup>th February 2012
  • Seminar, Strategic Management Undergraduates - External Degree Program Faculty of Management and Commerce 15sup>th April, 13sup>th May, 10sup>th June, 15sup>th July, 12sup>th August, 2012
  • Seminar, Management and Entrepreneurial Skills Undergraduates - External Degree Program Faculty of Management and Commerce 03rd March 2013
  • Seminar, Strategic Management Undergraduates - External Degree Program Faculty of Management and Commerce 24th March 2013
  • Training Program, Marketing financial products Bankers Centre for External Degree and Professional Learning 12 February 2013
  • Short Course, Managing conflict at work place 2nd,3rd & Final Year Students From All Faculties Career Guidance Unit 31st August 2013
  • Training Program, Career Guidance System in the University The New University Entrants Undergraduates Ministry of Higher Education 2014


Participated
  • Contemporary Social Issues in Sri Lanka Faculty of Arts and Culture, South Eastern University of Sri Lanka ,16th September 2003
  • Trends and future scenarios of higher education and professional development. Staff Development Unit, University of Kelaniya ,21st May 2004
  • Enhancing teaching competencies Staff Development Unit, University of Kelaniya ,18th June 2004
  • Enhancing counseling competencies Staff Development Unit, University of Kelaniya ,19th November 2004
  • Being more effective in the administration / management roles Staff Development Unit, University of Kelaniya ,11th December 2004
  • Development of educational video materials for self learning The Staff Development Centre of the Educational Technology Division, The Open University ,1st March 2004
  • Islamic banking and financial system South Eastern University of Sri Lanka and The International Islamic University Pakistan ,12th December 2004
  • Social harmony under the theme of peace and reconciliation South Eastern University of Sri Lanka ,25th April 2005
  • Information Technology Staff Development Centre, South Eastern University of Sri Lanka and Faculty of Engineering, University of Peradeniya ,29th September 2005
  • Statistics for Research Staff Development Centre, South Eastern University of Sri Lanka ,14th February 2006
  • Research techniques, scientific and report writing, research project proposal preparation and grant application and procedures for registration and progressing with PhD degrees. Research promotion Centre, University of Peradeniya ,4th March 2006
  • Enhancing research competencies Staff Development Unit, University of Kelaniya ,26th January 2007
  • Distance learning development, implementation and capacity building Faculty of Science, Staffordhire University ,26th November 2007
  • Using new information and communication technology Staff Development Unit, University of Kelaniya ,18th September 2008
  • Quality related issues in higher education Quality Assurance and Accreditation Council, South Eastern University of Sri Lanka ,11th October 2008
  • Innovative and interactive teaching methods Quality Assurance and Accreditation Council, South Eastern University of Sri Lanka ,24th December 2008
  • Outcomes based curriculum revision in higher education Quality Assurance and Accreditation Council, South Eastern University of Sri Lanka ,16th February 2009
  • Statistical software for research methodology Staff Development Centre, South Eastern University of Sri Lanka ,24th December 2010
  • Global education strategy for business and technology Sai Ram Institute of Management Studies ,26th July 2011
  • Management Training Program Dhaanish Ahmed College of Engineering and Management ,17th April 2012
  • Career guidance counselors and academic career guidance advisors in universities The standing Committee on Career Guidance and Students Welfare, University Grants Commission ,5th December 2012
  • Data analysis using R, RStudio& commander Staff Development Centre, South Eastern University of Sri Lanka ,3rd August 2013
  • Modern teaching methodology and the excellence in university teaching Mustafa International University, Iran ,25th September 2013.
  • How to cut down unnecessary medical bills by practicing healthy lifestyle in Islamic Way? Staff Development Centre, South Eastern University of Sri Lanka ,06th January 2014
  • Curriculum Development Issues Department of Management UnderQIG / BBA/ HETC Project ,6th March 2014
  • Multivariate Data Analysis Board of Study in Biostatistics, PGIA, University of Peradeniya. ,10th - 12th March 2014

2012

  • Commonwealth Professional Fellowship award.
  • Diamond Jubilee Alumni Member of Commonwealth Scholarship Commission in UK.

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