Academic Staff - FMC

Dr. MIM. Hilal

Senior Lecturer Gr.I in Marketing Management
Dept. of Management
Faculty of Management and Commerce



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Dr. MIM. Hilal
Designation Senior Lecturer Gr.I in Marketing Management
Department / Unit Dept. of Management
Faculty Faculty of Management and Commerce
Tp
Mobile +94 775034946
Skype / WhatsApp mhmfarsin | #
Email mujahidh@seu.ac.lk,
  • PhD (CUSAT)
  • MCOM (KLN)
  • B.COM (SEUSL)
  • CPF (UK)
  • Director - Research & Innovation Centre
  • Coordinator - Mission Office
  • Coordinator - Training, Research & Development, CEDPL, SEUSL
  • Marketing Communication
  • Brand Management
  • Marketing Management
  • Marketing Environment
  • Customer Relationship Management
  • Market Orientation
  • Entrepreneurship
  • International Marketing
  • Editor in Chief - Journal Of Management
  • Co-editor - Proceedings of the 3rd International Symposium, SEUSL
  • Member of Editorial Board of The 4th International Symposium, SEUSL
  • Service Quality in Sri Lankan Commercial Banks, published in Osmania Journal of Management 2006.
  • Understanding the Case of Market Orientation, published in Osmania Journal of Management, 2007
  • Mohamed Ismail Mujahid Hilal, Kaldeen Mohamed Mubarak (2015), Influence of Selected Groceries' Marketing Mix Elements on Business Performance in the Eastern Province of Sri Lanka: Retailers’ Perspective, International Journal of Business Performance Management, 16(2/3), PP. 198-213.
  • Mohamed Ismail Mujahid Hilal (2015), Strategic Orientation and performance: A Study Among Small Firms in Ampara District, Third International Conference on Asian Studies, IUJ, Niigata, Japan; 06/2015
  • Mohamed Ismail Mujahid Hilal & Kaldeen Mohamed Mubarak (2015), Positioning Strategy for Eastern Province of Sri Lanka as a Tourist Destination: A Study Based on Customers' Perception and Satisfaction, Forum - South Asian Perspective on Management and Social Sciences, Vol. 1, No. 1, pp. 2015
  • Mohamed Ismail Mujahid Hilal (2014), Influence of Marketing Stimuli on Business Performance: A Study on Retail Small Super Markets, presented at Annual Research Conference - 2014 of the National School of Business Management, Colombo Sri Lanka held on 6th January 2014.
  • Mohamed Ismail Mujahid Hilal & Kaldeen Mohamed Mubarak (2013), Rice Marketing: Lesson and Driver for Sri Lankan Producers, presented and published at the 3rd International Symposium of South Eastern University of Sri Lanka held on July 6th and 7th 2013.
  • Mohamed Ismail Mujahid Hilal (2009), The Need for Value Addition in Sri Lankan Tea - An Analysis of the Trends in the International Market, presented at National Seminar on Creating and Delivering Value for Customers, School of Management Studies, Cochin University of Science and Technology.
  • Mohamed Ismail Mujahid Hilal (2010), The Trend of International Tea Market: The Need for Reviving Sri Lankan Tea Industry, presented at International Conference on International Business, Albertian Institute of Management, Cochin.
  • Mohamed Ismail Mujahid Hilal (2010), Competitive Advantage for Sri Lankan Tea in the Global Market, Presented at International Conference on Management of Change, Kristu Jayanti College of Management & Technology, Bangalore
  • Mohamed Ismail Mujahid Hilal (2012), Export Trends in Global Tea Trade: A Cross Countries Analysis with Reference to Sri Lankan and Indian Tea Industry, Presented and published at International Conference in Malaysia, University Malaysia Terenganu.
  • Mohamed Ismail Mujahid Hilal (2013), A Review of Sri Lankan Tourism and its Prospects, Presented at International Seminar on "365 Days Destination" School of Management Studies, Cochin University of Science and Technology.
  • Mohamed Ismail Mujahid Hilal (2013), Competitiveness of Sri Lankan Tea in the Global Market, published in Holy Grace Journal of Management in 2011.
Commonwealth Professional Fellowship - 2013
Conducted
  • Resource person for a workshop on Public Relations, Marketing and Time Management conducted for Managers of People’s Bank.
  • Resource person for a workshop on Office Management for Principles in the Ampara District.


Participated
  • Participated in a four days workshop on "Statistics for Research" conducted at South Eastern University of Sri Lanka, February 2006
  • Participated in the workshop on Social Harmony under the Theme of 'Peace and Reconciliation', April 2005
  • Participated in the workshop on 'Islamic Banking and Financial System', December 2004
  • Participated in the International workshop on "Managing Challenges in the Emerging World Order & Winning Strategies for Sustainable Development", Organized by Bharata Mata Institute of Management, Kochi, August 2011.
  • Successfully completed a course 'Distance Learning Development, Implementation and Capacity Building', Staffordshire University, UK, November 2007.
  • Participated in the UGC Sponsored National Seminar on 'Advanced Research Methodology' organized by Department of Social Work, Rajagiri College of Social Sciences, Kochi, India. March 2011
  • Attended the AICTE sponsored Staff Development Programme on 'Emerging Trends in Business Research' at Annamalai University, India, August 2008.
  • Participated in Seminar on 'International Financial Reporting Standards (IFRS)' jointly organized by School of Management Studies, CUSAT, Kochi and the Institute of Charted Accountants of India. October, 2010
  • Attended Workshop on 'Profiling Research Publications for Quality Research' organized by the University Library, Cochin University of Science & Technology, Kochi, January 2012.
  • Successfully completed Faculty Development Programme in Entrepreneurship Development conducted by National Institute of Micro, Small and Medium Enterprise, Hyderabad, India. November 2011.
  • Participated in the Training Workshop on "Leadership Development and Positive Thinking" organized by United Nations Development Programme and Ministry of Constitutional Affairs and National Integration. 2007.
  • Participated in the Training Workshop for Probationary Lecturers and Junior Academics on Research Techniques, Scientific and Report Writing, Research Project Proposal Preparation and Grant Applications and Procedures for Registration and Progressing with PHD degree held at the University of Peradeniya on February 2006.

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